Content Strategy + Writing (Website + Print & Digital Viewbooks)
For its 2019 Open House, the Hudson admissions teams (Lower School & Upper School) wanted to update their website and viewbooks targeting parents and teens (potential Hudson students). The school motto is Be Yourself, so we incorporated the "be" content/strategy into these pieces. CTAs were also added throughout. Five stakeholders: including director of admissions and the principal/co-founder of the school.
Designer: Trish Temple