Mira Couture Bridal

Strategy + UX Writer Owners Mira & Julie needed a complete site refresh for their upscale bridal boutique (rated #1 by Chicago magazine, two years in a row). I developed a content strategy to complement the new design: elevate everything. Elevate the writing about the boutique itself, re-targeting affluent clients, yet keeping to the owner's humble roots and deep dedication to bringing international couture to local brides. Elevate the dress and designer descriptions to be compelling-yet-optimized for traffic. Design & Development: Charu Interactive miracouture.com