Strategy + UX Writer
Owners Mira & Julie needed a complete site refresh for their upscale bridal boutique (rated #1 by Chicago magazine, two years in a row).
I developed a content strategy to complement the new design: elevate everything.
Elevate the writing about the boutique itself, re-targeting affluent clients, yet keeping to the owner's humble roots and deep dedication to bringing international couture to local brides.
Elevate the dress and designer descriptions to be compelling-yet-optimized for traffic.
Design & Development: Charu Interactive