Tiny Giant

The client: a small, international production company specializing in documentaries. Tiny Giant is the name that co-producers Vincas Sruoginis (a very tall man based in NY & Lithuania) and Suzanne Richiardone (a very short woman based in NY & the Philipinnes) brought to the table (they are physically tiny and a giant, so to speak). I partnered with TwentyTwo Creative to concept a logo and tag, plus present a branding deck. The client(s) absolutely fell in love with the logo that offered a nod to the camera light "on" (the dot over the elongated "i", signifying they're rolling, but also, the long physical "tall I" with a short, punctuated dot appropriately mirrored their physical "oppositeness"). In addition, the tag "Small World, Big Stories" was on-point, since the company covers a lot of ground internationally, and the stories they tell—those of seeking truth, overcoming adversity, finding love/unity—indicate that is, indeed a small world when it comes what we experience as humans. | www.tinygiantfilms.tv