Mather

Senior writer and editor for Mather, a senior living company. Working closely with Marketing, PR, Sales, the Institute on Aging, and HR, the goal of all content—internal and external—was to promote the company's philosophy of "aging well" to our target audience, active seniors. Compiled the company's first style guide, and wrote all web copy, direct mail and emails for community center events, board materials, the Year in Review, social media content, press releases and broadcast talking points, and the monthly HR newsletter. Also copyedited scholarly white papers and articles addressing a range of gerontological topics.